Competitive advantage, increased staff efficiency, and improved
effectiveness are all compelling reasons for implementing an EIP. Furthermore,
EIPs give companies the ability to extend their business so that they can
form closer relationships with their customers, partners, and suppliers.
EIPs provide a fully customizable Web-based environment to
access the Internet, Intranet and Extranet, click stream data, mission-critical
legacy applications, enterprise business packages, customer relationship management
(CRM) solutions, custom applications, custom business solutions, and other
vital applications. EIPs allow users personalized, seamless integration of
content and commerce, and the ability to relate with others through communities.